The Internet was Designed to
Connect Machines
Broken identity costs online businesses over $1.5T annually, in lost revenue and compliance overheads.
Magic creates a Machine for Every Person, an ID Agent
A New Category of Online Identity
ID Agents allow apps or AI that connects with them to reason over the users’ private data, delivering fine-tuned results that are compliant with regulations.
They leverage SSI, W3C standards, and Verifiable Credentials making them secure and interoperable with internet infrastructure. At the same time, they abstract identity wallets offering best-in-class UX, ideal for low-friction use cases like e-commerce.
To combine data security & friction-free access, ID Agents introduce Self-Sovereign Compute. A personal backend, available 24/7 to represent users in online transactions.
Self-Sovereign Identity
Lets you own, and control your verified identity without relying on third parties.
Self-Sovereign Compute
Runs your AI and apps on your own cloud, keeping your data secure.
Solutions using ID Agents
ID Agents are built to protect your customers’ data and reduce your compliance overhead without giving your users away. You can host them under your own domain and make them part of your strategic digital assets.
Affinity Groups
ID Agents are used as a privacy-preserving cookie alternative. They eliminate login friction and accurately track revenue attribution using Verifiable Credentials.
SME Loyalty
ID Agents used as a “Linktree for Loyalty”, offering simple tools for SMEs to post and validate offers for customers or affinity groups that are easily verifiable and redeemable.
Personal AI
ID Agents’ bring a new angle to Zero-Knowledge Proofs. They enable AI to contextualize, reason, and conclude over users’ private data, leading to auditable workflows.
Here’s what our partners say about us…
Users
Reached via our partnerships
Brands
Reached via our partner networks
Download our Case Study for Military Affinity in the US
Military Connect uses ID Agents to simplify benefits redemption across its ecosystem, personalize customer experience, and safeguard personal data. Ultimately, leading to higher satisfaction and increased revenue per user.
Pioneering Personal AI that Respects your Data
1. Accountify, offers an AI accountant service
2. When loaded into my ID Agent, it becomes my personal AI Accountant
3. As my personal accountant, it has access to my identity data and all services that recognize me, such as the national tax service
4. Now, it can work on my behalf securely and privately with those services to keep my tax affairs in order
5. This can work with any combination of technologies, including AI, traditional APIs or MCP, and verifiable credentials stored by ID Wallets
Frequently asked questions
What is an ID Agent?
ID Agents are personal servers that are built to secure our online identity. They have access to verified user data and are capable of unlocking access on behalf of users, manually or in collaboration with LLMs. ID Agents are addressable by any system via DNS and can be integrated in any site or app. An example ID Agent is jane.magicid.cloud.
How are ID Agents different to Identity Wallets?
ID Agents go beyond data storage to being active and autonomous participants in transactions on behalf of their owners. They are scalable reasoning infrastructure used to contextualise → reason → conclude over individuals’ private data. ID Agents enable secure and data-driven collaboration across business ecosystems.
Do I have to bring my users to Magic to create experiences with ID Agents?
No. It’s not necessary to bring your users to Magic.There are various ways to set ID Agents up for your ecosystem. For enterprises, the most common setup is a Private Agent Provider whereby the enterprise is the controller of the ID Agents that it creates for its users.
Does Magic use our customers' data for purposes other than providing ID Agents?
No. Magic was designed to be the least intrusive way to deploy universal identities and private data processing for your users. It’s an entirely new way of interacting with the internet but you can think of the setup like an infrastructure play, not unlike your cloud provider, e.g. AWS or Azure.
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Contact Information
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Get in touch with us at info@magic-id.com
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1111B S Governors Ave. Dover, DE 19904