The App Comes to You. Not the Other Way Around.
Every app you use today works the same way: you send your data to someone else's computer, and hope they protect it. Magic flips that model. Instead of collecting your data, we bring the experience to you — your identity stays on your device, and merchants never touch it.
Where We Are Going
The Internet Is Broken. We Are Building the Fix.
The internet's model for 30 years: visit a website, it collects your data. The fatal flaw: trust strangers with sensitive information thousands of times.
The result: 49% bot traffic, $98B in fraud, billions of records breached, merchants paying for non-human clicks, consumers tracked and profiled. Broken for everyone.
Magic builds a different model: Inverse Cloud. Instead of data going UP to a server, the application comes DOWN to you. Identity stays on your device. Merchant sends an offer, your device decides eligibility, merchant sees only the result.
Not just a privacy improvement — a fundamentally different architecture. The only model that survives the AI/deepfake/synthetic fraud age because every transaction is provably tied to a real verified human.
The Inverse Cloud
Today's internet sends data to cloud. The Inverse Cloud sends services to you. We call applications that are built like that, Agentic Applications and they are a new paradigm that enable instant personalization at scale while protecting our data.
One Identity, Verified by Your Community
Identity isn't technology, it's trust. Agentic Applications depend on Agentic IDs, such that every person, business and community gets when they join Magic. Agentic IDs work with Agentic Applications to create personalized experiences that don't require sharing your data with third parties.
We respect your privacy
We only use one cookie to remember your language preference. We don't use tracking cookies because we're ideologically opposed to surveillance capitalism. No analytics, no tracking, no data collection — just a better experience for you.