Why Us

Digital identity is one of the toughest challenges facing our global society today and the WEF has classified it as one of the most imminent threats that we must solve that can unlock faster and more sustainable progress.

What makes us different from our peers is our recognition that digital identity is not a technology problem but a multifaceted societal problem that cannot be solved unless it’s treated as such. How do you solve a problem that people don’t know they have? A problem that they don’t think about solving on a daily basis?

At Magic, it’s our mission to assemble the world’s most diverse team of social technologists and scientists that will help us challenge that paradoxical problem. We believe that the best identity experiences are invisible to people and we’re creaing a inclusive digital world where we can access all the services that are important to us just by being US.

We have been at the forefront of technological innovation in the space as operators in Computer Vision unicorn scale ups, technology leaders in big consulting firms, and curious learners for over two decades. We are always on the lookout for like-minded people to learn from and grow together. Join us!

Our founding team comes from a diverse experience background including digital identity verification, big data, banking, retail, and blockchain. We have been consumers, operators, and sellers of digital identity products who were united from the problems we have personally faced from the state of identity today.

We also come from diverse societal backgrounds and have seen the efficiencies that digital identity can bring to a country as well as the downsides of authoritarian digital identity schemes. We have all suffered due to inefficient digital identity when we migrated to seek better opportunities.

trust each other
without knowing
one another