A Smart Server for Every User

Magic ID Agents are the intersection of Digital Identity and Agentic AI

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ID Agents enable enterprises to turn every user into a secure, self-hosted backend. Built for compliance, trust, and scale.

Managing identity and personalization at scale often means sacrificing compliance and user trust. With AI accelerating data flow across apps, clouds, and agents, old-control models are breaking — and the risks are compounding.

 

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Magic has built a new category of online identity

A self-hosted, smart web domain for each user.

ID Agents give every user their own backend — a secure, always-on server that lives inside a personal web domain. Apps and AIs can interact with the user’s data directly, without ever exposing it.

Built on SSI and W3C standards, ID Agents enable compliant personalization, abstract identity complexity for seamless UX, and give enterprises full control — without the risk of owning the data.

 

 

Self-Sovereign Identity

Lets your users own and control their verified identity and data, without relying on third parties.

Self-Sovereign Compute

Runs 3rd party apps and AI on your users’ smart server, offering unique UX and keeping their data secure.

Here’s what our partners say about us…

“Magic replaced our wallet-based identity system with secure and frictionless personal agents that remove onboarding hurdles and speed up integration for our parnters by at least 80%.

Quenten van Egeren, CTO, Military Connect

⁠"Magic Auth is as secure as OAuth but much simpler to integrate and gives us flexibility for different user experiences."

Head of Engineering, Military Deals

"⁠⁠Integrating Magic was hassle free and allowed us to deliver a secure and tailored experience for our brand."

Head Shopify Platform, Gobi Heat

"Magic was the only identity platform that could provide SSO across domain and personalization without the need to sign users up."

 

Head of Partnerships, Military Travelers

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Users

Reached via our partnerships

Brands

Reached via our partner networks

Use Cases That Unlock Strategic Value

 ID Agents protect your users’ data and reduce your compliance overhead – without handing your customer relationships to third parties. Host them under your own domain and turn them into long-term strategic assets.

Affinity Groups

Replace cookies with verifiable trust. ID Agents eliminate friction and prove where your revenue came from using Verifiable Credentials — all without user surveillance.

Communities Loyalty

ID Agents are used as a “Linktree for Loyalty”, letting communities and SMBs post offers and verify redemptions across affinity groups – without custom software.

Personal AI

ID Agents bring a new angle to Zero-Knowledge Proofs. They enable AI to contextualize, reason, and conclude over users’ private data, leading to auditable workflows.

Explore your use case

Download our Case Study for Military Affinity in the US

Military Connect uses ID Agents to simplify benefits redemption across its ecosystem, personalize customer experience, and safeguard personal data. Ultimately, leading to higher satisfaction and increased revenue per user.

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What the future looks like with Magic

1. Accountify, offers an AI accountant service

2. When loaded into my ID Agent, it becomes my personal AI Accountant

3. As my personal accountant, it has access to my identity data and all services that recognize me, such as the national tax service

4. Now, it can work on my behalf securely and privately with those services to keep my tax affairs in order

5. This can work with any combination of technologies, including AI, traditional APIs or MCP, and Verifiable Credentials stored in the ID Agent or third-party wallets

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Frequently asked questions
What is an ID Agent?

ID Agents are personal servers that are built to secure our online identity. They have access to verified user data and are capable of unlocking access on behalf of users, manually or in collaboration with LLMs. ID Agents are addressable by any system via DNS and can be integrated in any site or app. An example ID Agent is jane.magicid.cloud.

How are ID Agents different to Identity Wallets?

ID Agents go beyond data storage to being active and autonomous participants in transactions on behalf of their owners. They are scalable reasoning infrastructure used to contextualise → reason → conclude over individuals’ private data. ID Agents enable secure and data-driven collaboration across business ecosystems.

Do I have to bring my users to Magic to create experiences with ID Agents?

No. It’s not necessary to bring your users to Magic.There are various ways to set ID Agents up for your ecosystem. For enterprises, the most common setup is a Private Agent Provider whereby the enterprise is the controller of the ID Agents that it creates for its users.

Does Magic use our customers' data for purposes other than providing ID Agents?

No. Magic was designed to be the least intrusive way to deploy universal identities and private data processing for your users. It’s an entirely new way of interacting with the internet but you can think of the setup like an infrastructure play, not unlike your cloud provider, e.g. AWS or Azure.

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Contact Information

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Get in touch with us at info@magic-id.com

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1 Mark Square, Wework, London EC2A 4EG

1111B S Governors Ave. Dover, DE 19904