You are suffering from a severe case of Login

If you are experiencing any of these symptoms, seek help from a professional.

Lost Revenue Pains

Are you losing millions $$ because of high drop-off during signup? Are you seeing a leaky bucket from misattributed revenue due to 3rd party cookies?

Productivity Deficit

Do you need identity flows that are more flexible than just “login”? Are you tired of multiple platforms and the middleman between you and your audience?

Data Leak Headaches

Are you protected from costly data breaches that erode customer trust? Are you relying on centralized identity systems with rigid product roadmaps?

You are not alone. The whole internet suffers from Login. In fact, it’s the most common affliction online, costing the global economy up to $1.5 trillion every year.

Having these symptoms is normal because you are not using the native identity layer of the internet. Every time you need to identify your customers, employees, or affinity group to deliver your services, you are treating the symptoms but not the cause.

The good news: ID Agents were built to treat the root cause of your problem and even more.

Sounds too good to be true? Here’s what others who trust us have to say…

“Magic replaced our wallet-based identity system with secure and frictionless personal agents that remove onboarding hurdles and speed up integration for our parnters by at least 80%.

Quenten van Egeren, CTO, Military Connect

⁠"Magic Auth is as secure as OAuth but much simpler to integrate and gives us flexibility for different user experiences."

Head of Engineering, Military Deals

"⁠⁠Integrating Magic was hassle free and allowed us to deliver a secure and tailored experience for our brand."

Head Shopify Platform, Gobi Heat

"Magic was the only identity platform that could provide SSO across domain and personalization without the need to sign users up."

 

Head of Partnerships, Military Travelers

Users

Reached via our partnerships

Brands

Reached via our partner networks

Team

The Magic team, led by CEO and founder Thanasis Mandaltsis and CTO and co-founder Jacoby Thwaites, brings together decades of expertise in digital identity, AI, and conversion optimization.

Thanasis, an innovative leader in self-sovereign identity and AI-driven personalization, focuses on a new category of personal experiences that does not rely on data hoarding and high switching costs.

Jacoby,  a serial entrepreneur, previously led Google’s AdSense engineering team and oversaw Onfido’s Portable ID project. His deep technical expertise, in data & identity combined with his leadership background, is driving technological advancements at Magic.

CEO & Founder

Thanasis Mandaltsis

CTO & co-founder

Jacoby Thwaites

Use cases we serve

Affinity Networks & Marketing

In the case of marketing networks, login is implicit using cookies. Our customers replace cookies with ID Agents for smooth and compliant identification and personalization.

ID Wallets & Authorizations

ID Wallets are a secure way for users to demostrate to businesses that they can be trusted. ID Agents add a secure authorization layer on top for scalable automation.

Creators & Audience Management

Social networks are rented channels for reaching your audience. ID Agents help creators unify their audience across platforms. Think “Bluesky meets Linktree”.

Still need to learn more before talking to our team?

Download our case study to learn how a US Military Affinity network uses ID Agents to simplify benefits redemption across its ecosystem, personalize customer experience, and safeguard personal data. Ultimately, leading to higher satisfaction and increased revenue per user.

Frequently asked questions
What is an ID Agent?

ID Agents are personal servers that are built to secure our online identity. They have access to verified user data and are capable of unlocking access on behalf of users, manually or in collaboration with LLMs. ID Agents are addressable by any system via DNS and can be integrated in any site or app. An example ID Agent is jane.magicid.cloud.

How are ID Agents different to Identity Wallets?

ID Agents go beyond data storage to being active and autonomous participants in transactions on behalf of their owners. They are scalable reasoning infrastructure used to contextualise → reason → conclude over individuals’ private data. ID Agents enable secure and data-driven collaboration across business ecosystems.

Do I have to bring my users to Magic to create experiences with ID Agents?

No. It’s not necessary to bring your users to Magic.There are various ways to set ID Agents up for your ecosystem. For enterprises, the most common setup is a Private Agent Provider whereby the enterprise is the controller of the ID Agents that it creates for its users.

Does Magic use our customers' data for purposes other than providing ID Agents?

No. Magic was designed to be the least intrusive way to deploy universal identities and private data processing for your users. It’s an entirely new way of interacting with the internet but you can think of the setup like an infrastructure play, not unlike your cloud provider, e.g. AWS or Azure.

Make applications and AI personal without transferring user data

1. Accountify, offers an AI accountant service

2. When loaded into my ID Agent, it becomes my personal AI Accountant

3. As my personal accountant, it has access to my identity data and all services that recognize me, such as the national tax service

4. Now, it can work on my behalf securely and privately with those services to keep my tax affairs in order

5. This can work with any combination of technologies, including AI, traditional APIs or MCP, and verifiable credentials stored by ID Wallets

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Contact Information

Send email

Get in touch with us at info@magic-id.com

Address

1 Mark Square, Wework, London EC2A 4EG

1111B S Governors Ave. Dover, DE 19904