Don’t bring the data to the app – bring the app to the data
Deliver personal experiences without personal data
Using standard web protocols and familiar tools, Magic Agents securely and seamlessly unify disparate systems, enabling authentication, authorizations, and personalization.
PROJECTS
Partner networks with a global reach
Users
Reached via our partnerships
Brands
Reached via our partner networks
01 — Products
How businesses use our platform
Auto Login
& Auth
Enable your partners to automatically sign your customers up when they land on their website. Reduce friction, ensure verifiability, increase conversion rates.
Verified Guest Checkout
Auto-filled, verified checkout without signing up. For partners experiencing high demand for guest checkout and want to guarantee verifiability with high CVR.
Auto-apply Discounts
Auto-apply coupon-less discounts at the checkout with robust attribution, secure revenue tracking, and eliminate coupon abuse without using cookies or pixel.
Looking for a different app?
Send us a request using the form below. Our platform uses web standards which means you can create a secure and privacy-preserving instance of most apps.
02 — Why Magic?
Reimagine how systems connect
Our partners are delivering personalized experiences with minimal compliance overheads using Magic Agents and pre-installed APIs.
You shouldn’t have to choose between delivering personalized experiences and protecting your customers’ personal data.
Magic Agents can run in your cloud or on-premises, giving you total control over your data. Building peer-to-peer apps is now as straightforward as standard web development.
True pre-configuration
Define complete agent behavior and capabilities in simple YAML files, enabling instant deployment with zero custom coding.
Full agent autonomy
Agents operate independently, managing their own lifecycle and interactions without requiring central orchestration or control.
Capability-based security
Security built into agent DNA through granular capabilities, ensuring precise control over what each agent can access.
Web-grade interoperability
Agents work seamlessly across any platform or technology stack, eliminating traditional integration compatibility concerns.
Team
The Magic team, led by CEO and founder Thanasis Mandaltsis and CTO and co-founder Jacoby Thwaites, brings together decades of expertise in digital identity, AI, and conversion optimization.
Thanasis, an innovative leader in self-sovereign identity and AI-driven personalization, focuses on a new category of personal experiences that does not rely on data hoarding and high switching costs.
Jacoby, a serial entrepreneur, previously led Google’s AdSense engineering team and oversaw Onfido’s Portable ID project. His deep technical expertise, in data & identity combined with his leadership background, is driving technological advancements at Magic.
CEO & Founder
Thanasis Mandaltsis
CTO & co-founder
We’re trusted by
“Magic replaced our wallet-based identity system with secure and frictionless personal agents that remove onboarding hurdles and require minimal integration effort from our partners.”
Quenten van Egeren, CTO, Military Connect
03 — Research & Development
Magic Labs
AI Agents for
Digital Transformation
Magic is developing cutting-edge Layer 1 infrastructure designed to power the next generation of personal AI agents across diverse sectors, including e-commerce, finance, and more.
Every agent is a flexible and lightweight IT and so it minimizes integration efforts with other systems. Agents autonomously interact with user data, other AI agents, or businesses to deliver streamlined, personalized, and private experiences.
From fragmented UX
Today, customer relationships happen through websites, apps, emails, crappy bots,and call centres with unusually high call volumes.
To hyper-personalization
Tomorrow, each customer will have a direct, personal relationship with the company itself. It’ll be just like the good old days — on steroids.
04 — Magic Blog
Latest News & Blog
05 — Let’s Talk
Contact Information
Send email
Get in touch with us at info@magic-id.com
Address
1 Mark Square, Wework, London EC2A 4EG
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