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Reimagining Online Privacy

By Thanasis Mandaltsis -

Read Time: 3 Minute(s)

The Rise of Personal Data Stores

In today's digital world, managing our online identities and personal data can feel like a juggling act. But what if we could store all your digital details in one place, fully under our control instead of a central authority like Facebook, Google, or Apple? That’s where technologies like Personal Online Data Stores (PODS) are starting to make waves.

Putting You in Control

Imagine having a personal digital safe where you can keep everything from your email address to your shopping preferences. This is the concept of Personal Online Data Stores, like those created using Tim Berners-Lee's Solid project, offer. The PODS are like online vaults where your data is securely stored and is not federated by a big organization.

Real-World Examples

Take Flanders, Belgium, for instance. The government there is rolling out Solid PODs for its citizens to simplify their interactions with public services. Citizens have a single digital space for everything – health records, employment details, and more – streamlining their online experience.

Companies like Inrupt and Magic are also championing this shift towards user-centric data management. They provide organizations with decentralized technology, allowing them to offer individual PODs to users. This not only improves data privacy and collaboration but also boosts compliance with regulations like GDPR.

The Benefits Are Clear

With PODS, you're not just organizing your digital life; you're also enhancing your privacy and security. No more scattered data across multiple platforms; your information stays in your PODs until you decide to share it. This shift can lead to better user experiences and more meaningful interactions online. Adding W3C Verifiable Credentials to this equation and your raw data (e.g. passport photo) doesn’t even need to leave your PODs, further reducing the chances of breaches and abuse.

Challenges and the Road Ahead

While the promise of PODS is immense, widespread adoption will require overcoming challenges in usability, integration, and public awareness. The technology is still in its early stages, but the potential for a more private, secure, and user-friendly digital world is enormous. Our commitment as an organization, is to make identity simple, like magic. So our approach combines what makes PODS great for our privacy and a vision of a future where we never need to sign-up, sign-in, register, or fill a form again – online and offline.


The rise of Personal Online Data Stores marks a significant step towards a future where we have more control over our digital identities. From government services in Belgium to forward-thinking companies like Inrupt and Magic, the movement towards a more user-centric web is gaining momentum. As we embrace these technologies, we're not just simplifying our digital lives – we're taking back control over our personal data.